4 Personal Brand Photos You Can Take at Home

Great photos are the heart and soul of your personal brand online. But if your state has a shelter-in-place order or if your usual personal brand photographer isn’t offering services at the moment, you might have to get a little creative in order to create some photos for sharing your skills and offerings.

4 Personal Brand Photos That You Can DIY:

Here are four types of personal brand photos you can take at home. All you’ll need is a camera or iPhone, a tripod if you have one, and your winning smile. 

1. A Work From Home Shot

Show potential clients where the magic is happening these days! Are you working at your kitchen table? Your Instagram-worthy home office? On the couch, snuggled up with your dog? Set up a tripod and snap a few shots of your WFH life. 

No tripod? No problem. Use anything you can stack on a surface to prop your phone up, ie. Books, TV Stand, Shelf, a Pile of Laundry. 🙃🙂 

personal brand photo of mompreneur working from home on her macbook in the living room

2. Flatlays

The tools you use can tell a really vivid story about who you are and what you do. Gather some objects that represent you and your business, arrange them on your kitchen table, and take some photos from above. 

For example, if you’re a baker, get some cookies, your latest recipe book, a whisk, and your KitchenAid mixer in the shot. If you’re a graphic designer, get your laptop, your sketchbook, and a few of your favorite prints that you’ve done.

flatlay persoanl brand photo of book and coffee on a tea cloth

3. Close-ups

Get up close and personal. Take a few shots of yourself from the shoulders up or from the waist up. As long as you find some natural light near a window and keep the emphasis on your face, no one will ever guess you took those shots in your living room! No need to declutter or go on cleaning spree before snapping some new headshots. (Bonus: close-up portraits are perfect for your social media bio & your LinkedIn profile.)

casual close up photo of mom blogger in outdoor personal brand photo

4. Outfit Changes

The best thing about an at-home personal brand photoshoot? You can do as many retakes and outfit changes as you want! Don’t be afraid to experiment with different looks. Take a series of full-body shots in different outfits. (This is perfect for regular social media posting, since wearing a different outfit will make it look like it was taken on a different day!)

mom boss entrepreneur posing for fashionable personal brand photos in the city

These days, we’re all spending a lot more time at home and online than usual. If you’re an entrepreneur, small business owner, or working professional, there’s never been a better time to give your personal brand a much-needed visual refresh with a great at-home personal brand photoshoot. While hiring a professional personal brand photographer is an ideal and efficient way to get great personal brand photos, these tips should help tide you over until you’re able to shoot with the pros again.

If you need more ideas to help you figure out your personal brand, visit this blog post for some inspiration.

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meet ann


Hello & welcome to the ABP blog! I’m a Philadelphia based portrait photographer creating beautiful, light-filled images for families looking to create lasting memories and women creatives excited to grow their busineses with branded photos. On the blog,  I’ll share my most recent sessions, travels,  photo tips and more. So grab an iced coffee and . hang out a while!

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