What is a Personal Branding Session, and Do I Need One?

studio portrait of photographer sitting on a stool with her camera

A personal branding session is intended for small business owners, aspiring professionals, and entrepreneurs who want to elevate their business game. Think about some of your favorite stores — even large ones like Target, Anthropologie, or Pottery Barn. Each of these businesses has a very distinct vibe, right?  In the same way, the goal of a personal branding photography session is to zero in on your current or ideal aesthetic and broadcast it to the world through images that are used for your website, social media accounts, newsletters, advertising and beyond. 

These pictures help you come across as put together and confident, and potential clients will feel like they know and understand you much more. And we all know that when a potential customer feels more endeared to you, they’ll be more inclined to work with you!

I’ll work closely with you to ensure your personal branding session goes smoothly and that your images clearly demonstrate who you are. That said, here are three things to consider as you prepare for your own personal branding session:

florist arranging flowers on a white table for personal branding photos with Ann Blake PhotographyBring Props That Represent Your Business

We won’t use a prop for every photograph, but if your business involves certain tools or products then it’s ideal to include them in some images. For example, if you’re a photographer you’d want to bring a camera, if you’re a jewelry designer then wear your favorite pieces, if you’re a podcaster have your laptop and microphone on hand, if you’re a wine maker bring a few bottles and a nice glass.

Casual lifestyle image of book writer sitting on a couch with colorful cushions

Brainstorm Locations That Fit Your Business and Personality

Most likely we’ll want to get a mix of neutral locations and then a space that represents your business. If you’re a restauranteur, images at your restaurant would be perfect. If you’re a potter, we’ll want to shoot at your studio. If your career is less nuanced, then neutral locations will be great.

personal branding photo of creative female entrepreneur holding a canon camera in her handsThink About Your Personal Style

For personal branding images, we really want to zero in on your personal style. If you’re a brew master or a woodworker, you’ll probably want to opt for a slightly elevated casual look. If you’re the founder of a high-tech smart phone app, then maybe a pressed shirt and bowtie or a well-tailored a-line power dress is better. We can work with you to help figure out the perfect outfit.

fashion blogger posing for branding photos in ripped denim shorts and a graphic tee

photo of blogger in denim shorts and graphic tee posing in Ardmore, PA shopping district

Like what you see? Send me a message for free consultation to plan your own Personal Branding session with me HERE.

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meet ann


Hello & welcome to the ABP blog! I’m a Philadelphia based portrait photographer creating beautiful, light-filled images for families looking to create lasting memories and women creatives excited to grow their busineses with branded photos. On the blog,  I’ll share my most recent sessions, travels,  photo tips and more. So grab an iced coffee and . hang out a while!

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