Chances are, your day-to-day life has changed a lot lately. Many of us have gone from working in an office to working from home full-time. We’ve seen a lot more of our immediate family lately and a lot less of our other friends and family. And we’ve all started to spend a lot more time at home than we’re used to.
I know for me, most of my clients hire me without ever meeting me in person. A majority of them finding me through instagram and inquiring about their photo session through a DM. And, I can literally go from that DM to a phone consult to booked in less than a day!
But even with all of these changes, one thing matters more than ever: your personal brand. People need to trust your online presence, and know what to expect from your business, prior to working with you or buying your product. And now is such a great time to make sure your personal brand is where it should be, here are the 3 reasons why your personal brand matters:
1. With less face-to-face interaction, your online presence is key.
Reaching new customers online has always been a great way to build up your client base and grow your audience – but now, it’s pretty much the only way. People will “meet” you through your social media pages. They’ll shop your website, not your storefront. Make sure your online persona is an accurate reflection of who you are and what you have to offer, from your website to your logo to your personal brand photos. You are the unique selling point of the service or product you offer!
2. People have more time on their hands – so they’re online a lot more than normal!
People have more time on their hands to discover new brands. If you create valuable, compelling online content, be it amazing Instagram photos or real estate trends or fitness tips or recipes or YouTube videos or whatever your particular niche is, there’s a higher likelihood that more people will be consuming your content. Make sure your content engages your audience. Then, they’ll be drawn to you and your personal brand. 
3. People have new needs – and chances are, you can meet some of them.
As people’s circumstances change, their needs and desires often change as well. With so many people pivoting their careers and hobbies right now, chances are you may have something that’s of interest to people now that wasn’t in the past. Having a thoughtful, compelling personal brand can help you attract new customers whose problems you’ll solve.
Use this time to polish your online presence, create valuable, relevant content, and reach new clients whose lives you can improve. There’s never been a better time to invest time and energy into taking your brand to the next level.
