If you are in business online than you have heard so many buzz words around “personal branding”. Building your personal brand as a solopreneur or small business owner, can set yourself apart from the competition and help you stand out in your industry. Your brand affects how people perceive your business, connects you with your ideal clients, and improves your customer’s experience with you. So, in today’s business world your key marketing strategy is in building your personal brand, and that means YOU!
Okay, that was alot of You, Your and You! LOL. So let’s get to it… how do you go about defining your personal brand? Well if you could only do ONE thing to improve how people view your brand, it should be with a professional portrait session. Not anything like those stuffy corporate headshots where they sit you on a stool, in front of a plain gray backdrop, and have you cross your arms! Instead, you want a personal branding portrait session that is customized to highlight your business, product or service that tells your brand’s story.
Whether you’re a stylist, baker, lifestyle coach, blogger, maker or small business entrepreneur, I’ll create stunning portraits of you in natural light and different locations. You will be able to use your images across all of your online networks. And if you are a crafter, maker or sell digital or physical products, we will capture photos of your work to highlight your products in photos that sell. Some areas that you may want to consider for using your branded images are: in an updated headshot, your blog posts, a newsletter, your social media posts like instagram, in promotions of your speaking engagements and online webinars.
It’s important that your personal branding images align with your brand’s personality, story, look and feel. So every branding session begins with a consultation to get to know you and your business. After chatting about your story, we customize an experience that meets your brand needs. You’l bring 2-3 outfits for you to change into through the course of your session with me. My makeup team will give a polished and fresh look for your professional headshot. When you’re all camera ready and feeling vibrant, your portrait session will begin and I’ll gently coach you into flattering poses that showcase your brand’s personality, product or service.
Call 484-469-8431, to schedule your personal branding session with Ann Blake Photography or send a message through the online contact form in the menu bar.